Vodka, like all classic spirits, has a long established history, rooted in the XII century Russia. The word ‘vodka’ is an original Russian word, meaning ‘little water’.

In 1474, vodka was already so popular in Russia that the government introduced a state monopoly for its production. Government-produced vodka was made from cereal, molasses, beet and potatoes, and was for the consumption of the masses only.

Russian nobility, on the contrary, produced and enjoyed Osobaya vodka, crafted from quadruple distilled grain spirit, delicately infused with herbs and spices. Gradually, vodka distillation was turned into an art form and no expense was spared in producing the first luxury vodka fit for a Tsar.

 

In 1555 Ivan IV (the Terrible), also known as the world’s first vodka magnate, reinforced the state monopoly for vodka production and opened the first vodka bars in the XVI century Moscow.

The Tsar came down through history as a ruthless monarch who invoked fear and admiration in equal measure. Ivan IV was nicknamed “Terrible” outside Russia due to his life long battle against numerous enemies, including domestic opposition and foreign invaders, most of whom he defeated successfully. In his home country Ivan is well respected and is known as “Grozny”, meaning “Stern” or “Strict”.

Ivan IV was an astute politician and a diplomat. He granted duty free trading license to the merchants of the Muscovy Company, the first English plc set up in 1555 to trade with Russia.

Tsar Ivan was also renowned for his exuberant lifestyle, refined taste and conspicuous wealth. Ivan the Terrible Vodka is designed to match the Tsar’s exquisite tastes and splendour of his lifestyle. This has been achieved by thoroughly researching the history of Russian vodka production, using traditional purification methods and the latest production technologies.

In 1555 Ivan IV (the Terrible), also known as the world’s first vodka magnate, reinforced the state monopoly for vodka production and opened the first vodka bars in the XVI century Moscow.

The Tsar came down through history as a ruthless monarch who invoked fear and admiration in equal measure. Ivan IV was nicknamed “Terrible” outside Russia due to his life long battle against numerous enemies, including domestic opposition and foreign invaders, most of whom he defeated successfully. In his home country Ivan is well respected and is known as “Grozny”, meaning “Stern” or “Strict”.

Ivan IV was an astute politician and a diplomat. He granted duty free trading license to the merchants of the Muscovy Company, the first English plc set up in 1555 to trade with Russia.

Tsar Ivan was also renowned for his exuberant lifestyle, refined taste and conspicuous wealth. Ivan the Terrible Vodka is designed to match the Tsar’s exquisite tastes and splendour of his lifestyle. This has been achieved by thoroughly researching the history of Russian vodka production, using traditional purification methods and the latest production technologies.

Brand of
the New Muscovy Company ltd H4
Contact us:
info (at) newmuscovy.co.uk
Brand of the New Muscovy Company ltd H4
Contact us: info (at) newmuscovy.co.uk