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Фон

Original xvi century recipe restored

Tsar Ivan The Terrible vodka is based on a XVI century recipe, originally developed for the Vodka Government Monopoly established by Ivan the Terrible.

In the spirit of its historic tradition, Tsar Ivan the Terrible vodka does not require the chill camouflage. Its superb taste is crafted to be fully appreciated at room temperature.

Aromatic winter wheat grain based spirit

Aromatic winter wheat grain based spirit ?

Spirit base for Tsar Ivan The Terrible vodka is made from the aromatic winter wheat selected on the basis of the following:

  • Wheat grain must be one year old or less.
  • It must be grown in favourable climatic conditions ensuring its high quality.
  • Only “soft” varieties of winter wheat selected for distillation.
  • The resulting product, called Lux, is the purest of all spirits, used in the production of super-premium vodkas.
Pure  fresh spring water

Pure fresh spring water ?

In 1555 Tsar Ivan the Terrible issued an Edict on the State vodka production monopoly, providing for consistency of high quality of state distilled vodka, distributed across the country exclusively through the chain of vodka taverns called Tsar’s Kabaks. Production and sale of vodka outside this rigid system was declared a capital offence punishable by the death penalty.

In line with this ancient tradition Ladoga Group is well known for their adherence to strict production standards and stringent control over the quality of vodka and its packaging.

Мinute delicate infusions of wild buckwheat honey, raisin and siberian cedar nuts

Мinute delicate infusions of wild buckwheat honey, raisin and siberian cedar nuts ?

Tsar Ivan The Terrible is crafted in the unique Osobaya style. It is neither plain nor flavoured. It uses delicate infusions of Siberian cedar nuts and wild buckwheat honey added in minute quantities to ensure its luxurious smooth finish.

  • Only the highest quality golden shade kernels harvested from September to November are used to make the infusion.
  • Pure wild buckwheat honey used to make the infusion, has a sweet taste with an added pungent note.

Together these delicate admixtures create a distinctive soft finish making Tsar Ivan the Terrible vodka uniquely enjoyable even at room temperature.

Advanced water treatment technology &<br><b> 11 – step filtration process</b>

Advanced water treatment technology &
 11 – step filtration process ?

Water used in the making of Tsar Ivan the Terrible vodka comes from a natural spring and is very soft, not exceeding 4 mg/L. The water treatment process is unique to traditional vodka production in Russia and is not used outside the country. It famously preserves the original purity and freshness of the natural spring water. The water is never boiled or distilled.

Prior to water/sprit blending process, the water is:

  • Thoroughly filtered and oxygenated.

The brand symbols

Emblem

Coat of Arms of the Palaiologos Bysantine Imperial Family - direct ancestors of Tsar Ivan the Terrible. The Crown above the Imperial Eagle was added following Tsar Ivan IV’s ascendance to the Russian throne.

Oprichnina is Tsar Ivan’s Secret Police Service, its symbols are a Dog’s Head and a Broom. Oprichniks ‘bite to death’ enemies of the Tsar, and then ‘sweep dead enemies away”. ‘In order to hunt hares, one must have many dogs; in order to destroy enemies, one must have many soldiers’.

Ivan The Terrible
Medallion
Symbol
Symbol
Label

The 30 gr metal medallion, crafted in a numismatic technique and featuring 37 year-old Tsar Ivan the Terrible in the prime of his Reign (circa. 1567/69).

In the same way as the original throne of Tsar Ivan Grozny, the label is featuring and is based on four mythical creatures: a lion, a hyena and two ‘oskrogans’. The idea to use these symbols was inspired by a Biblical description of King Solomon’s Throne, and Prophet Daniil’s prophecy which described them as symbolic representations of Four Tsars who were destined to become the last Rulers, preceding the creation of the ‘Kingdom of the Saints of Almighty on Earth’.

Frase

The quote from Philotheus’ Prophecy: ‘The first and the second Rome fell, the Third Rome stands, the Fourth Rome will not to be’. It asserts that Moscow is the successor of the Roman-Byzantine Empire and the Protector of the Christian Orthodox Faith. According to the Prophecy, Moscow was destined to become the Third Rome, which would stand forever.

The 16th century society was fundamentally religious. No one was questioning the existence of God, Hell or Heaven, the coming of the Apocalypse or the Judgement Day. Tsar Ivan the Terrible was as religious as anyone else. Moreover, the Tsar learnt the Bible by heart and believed himself to be the Messenger of God on Earth. As such he couldn’t free himself from the expectation of the coming of the Judgment Day. In the religious tradition, Archangel Michael (also referred to as ‘The Formidable Angel’) is one of the main characters of the Judgement Day. Therefore, Tsar Ivan IV considered Archangel Michaell to be his Guardian Angel. And that’s why we chose to display a mural depiction of Doomsday on the inside label of our unique bottle - hidden away from the direct eye view.

Bespoke design of Tsar Ivan The Terrible vodka bottle features the elements of traditional Russian architecture and alchemical symbols in reference to Tsar Ivan’s hobbies and interests. The glass bottle was created in strict adherence to the Golden Ratio architectural rule, which is used in the best examples of the classical architecture, and is founded on the peculiarities of the human brain to assess all surrounding objects in accordance with a strict mathematical proportion.

Ivan the Terrible
Medallion

The 30 gr metal medallion, crafted in a numismatic technique and featuring 37 year-old Tsar Ivan the Terrible in the prime of his Reign (circa. 1567/69).

Symbol Symbol

Oprichnina is Tsar Ivan’s Secret Police Service, its symbols are a Dog’s Head and a Broom. Oprichniks ‘bite to death’ enemies of the Tsar, and then ‘sweep dead enemies away”. ‘In order to hunt hares, one must have many dogs; in order to destroy enemies, one must have many soldiers’.

Label

In the same way as the original throne of Tsar Ivan Grozny, the label is featuring and is based on four mythical creatures: a lion, a hyena and two ‘oskrogans’. The idea to use these symbols was inspired by a Biblical description of King Solomon’s Throne, and Prophet Daniil’s prophecy which described them as symbolic representations of Four Tsars who were destined to become the last Rulers, preceding the creation of the ‘Kingdom of the Saints of Almighty on Earth’.

Emblem

Coat of Arms of the Palaiologos Bysantine Imperial Family - direct ancestors of Tsar Ivan the Terrible. The Crown above the Imperial Eagle was added following Tsar Ivan IV’s ascendance to the Russian throne.

Frase

The quote from Philotheus’ Prophecy: ‘The first and the second Rome fell, the Third Rome stands, the Fourth Rome will not to be’. It asserts that Moscow is the successor of the Roman-Byzantine Empire and the Protector of the Christian Orthodox Faith. According to the Prophecy, Moscow was destined to become the Third Rome, which would stand forever.

The 16th century society was fundamentally religious. No one was questioning the existence of God, Hell or Heaven, the coming of the Apocalypse or the Judgement Day. Tsar Ivan the Terrible was as religious as anyone else. Moreover, the Tsar learnt the Bible by heart and believed himself to be the Messenger of God on Earth. As such he couldn’t free himself from the expectation of the coming of the Judgment Day. In the religious tradition, Archangel Michael (also referred to as ‘The Formidable Angel’) is one of the main characters of the Judgement Day. Therefore, Tsar Ivan IV considered Archangel Michaell to be his Guardian Angel. And that’s why we chose to display a mural depiction of Doomsday on the inside label of our unique bottle - hidden away from the direct eye view.

Label

Bespoke design of Tsar Ivan The Terrible vodka bottle features the elements of traditional Russian architecture and alchemical symbols in reference to Tsar Ivan’s hobbies and interests. The glass bottle was created in strict adherence to the Golden Ratio architectural rule, which is used in the best examples of the classical architecture, and is founded on the peculiarities of the human brain to assess all surrounding objects in accordance with a strict mathematical proportion.

Награды

Distribution territories

The New Muscovy Company Limited chose a rather unusual strategy for launching a genuine Russian vodka - the Company took a decision to commence distribution in the international markets first. An aura of the mystic ‘Russian Soul’, as well as the Brand personality based on the intriguing and controversial persona of Tsar Ivan the Terrible reflected in the unique product design helped to capture the attention of the international community.

Map

Annals of history

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